Member Article

Blogging can make ‘businesses thrive’ according to local web hosting company

Many local businesses could largely benefit from blogging, according to one of the city’s most reputable cloud-hosting providers.

Director of Cyber Host Pro Chris Danks believes that an online social presence is a key attribute that is needed for mass customer interaction and engagement.

As opposed to being cluttered with endless advertisements found on various other social networks - blogging builds a more coherent and personable rapport, which Chris finds ‘invaluable’.

He said: “Blogs allow businesses to communicate with their target customers on a truly intimate level, which enables them to establish and maintain a healthy relationship. As well as encouraging liaison amongst clients and building a community, blogs also increase employee involvement and this helps to solidify the brand’s voice.

“Businesses can thrive by effortlessly posting interesting information surrounding their day-to-day occurrences, fascinating facts about their products or services, in addition to giving their brand an outlet for self-expression.”

Another significant benefit of business blogging is its ability to drive traffic to the companies’ websites. By incorporating Search Engine Optimisation (SEO), blogs can show up in related web searches – driving target consumers to view the businesses’ offerings and actively seek out their company website.

Chris and the team, who are based on Old Hall Street, have offered continuous web-focused advice to many local businesses since their establishment in 2002. As leading cloud-hosting providers, they deliver an array of internet solutions including domain name registration, email set-ups and superfast web hosting.

Chris added: “With the digital age upon us, it is essential to communicate with your customers on more than one platform. Most people today are smartphone owners who access the internet countless times throughout the day to take part in web-based interaction. Therefore, in order to coincide with consumers’ internet habits, a company blog is perfect. It can become a popular and frequent read for both existing customers and those that are interested in what you have to offer.

“By providing a well-maintained blog, it ultimately ups your brand’s presence in the market.”

For more information and to download a free information pack visit www.cyberhostpro.com

This was posted in Bdaily's Members' News section by Stephanie Wynne .