Member Article

Preston’s every1 supporting HCA International’s Cheshire healthcare centre

Preston creative agency evey1 has completed the first stage of its brand campaign for the world’s largest private hospital company, which is opening a new centre for healthcare in the region.

HCA International, the UK division of HCA Corporation, will be opening 52 Alderley Road, a multi-million private diagnostic, treatment and surgical facility, in Wilmslow next month. It will be HCA’s first UK hospital outside London.

The agency created the brand positioning for the facility, a responsive website, and marketing collateral for internal and external communications. The every 1 creative team has also been working with the architects to ensure the completed interiors reflect the brand.

Marcus Stamps, every1’s Creative Director, said: “During the branding process we gave consideration to specific sustainable materials and traditional typefaces to update the classic, elegant Harley Street style for the North West.

“The result is a brand strategy that defines how the advanced expertise of the HCA group sits well within Manchester, a city that has an exciting and distinguished medical history, and which embraces innovation.”

As well as its work with 52 Alderley Road, every1 has been appointed to provide a range of marketing services to several other HCA International hospitals and clinics throughout the UK.

This was posted in Bdaily's Members' News section by Simon Malia .