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Guerilla appointed to launch Australian slimming product in UK

Newcastle marketing and communications agency Guerilla have been appointed to promote an Australian slimming product in the UK.

The Victoria-based owners of the brand turned to Guerilla who have experience in branding and integrated marketing campaigns across the Healthcare and Pharmaceutical sectors.

Guerilla’s campaign, worth around £400k, will feature a group of real Optislim users who have been trialing the product for three months - losing 16 stones between them.

The ‘Lost and Found’ campaign has already gone live on national TV.

Malcolm Shaw, general manager, Optislim UK said: “The Optislim Meal Replacement Programme is the leading weight loss product in Australia because it really does help people lose weight. It then helps them to maintain their weight at a sensible level.

“The campaign that Guerilla have designed is interesting because it uses real people and not actors, clearly benefiting from reducing their weight to a healthier level.”

This was posted in Bdaily's Members' News section by Tom Keighley .