Member Article

Guerilla appointed to launch Australian slimming product in UK

Newcastle marketing and communications agency Guerilla have been appointed to promote an Australian slimming product in the UK.

The Victoria-based owners of the brand turned to Guerilla who have experience in branding and integrated marketing campaigns across the Healthcare and Pharmaceutical sectors.

Guerilla’s campaign, worth around £400k, will feature a group of real Optislim users who have been trialing the product for three months - losing 16 stones between them.

The ‘Lost and Found’ campaign has already gone live on national TV.

Malcolm Shaw, general manager, Optislim UK said: “The Optislim Meal Replacement Programme is the leading weight loss product in Australia because it really does help people lose weight. It then helps them to maintain their weight at a sensible level.

“The campaign that Guerilla have designed is interesting because it uses real people and not actors, clearly benefiting from reducing their weight to a healthier level.”

This was posted in Bdaily's Members' News section by Tom Keighley .