Hale marketing firm Peppermint Soda appointed by The Fragrance Shop

Peppermint Soda, the Hale-based marketing communications agency, has been appointed by The Fragrance Shop to manage the high street retailer’s business-to-business PR.

The agency will work to raise the independent fragrance retailer’s profile in key business media, starting with the company’s financial results later this month. The team, headed up by senior account director, Emma Williams, will manage all B2B communications for the company.

Sanjay Vadera, chief executive of The Fragrance Shop, said: “With more than 160 stores throughout the UK and a European-wide online presence, The Fragrance Shop has ambitious plans to grow. We believe that Peppermint’s extensive experience in managing business communications campaigns will help us reach the next level.”

Jean-Philippe Glaskie, managing director of Peppermint Soda, said: “The Fragrance Shop is one of the most exciting brands on the high street, with clear plans for growth over the next five years. We’re delighted to be on board to create an even stronger presence for the company.”

It is the third business-to-business brief that Peppermint has taken in the last month. Also joining as new clients are niche recruitment specialist, MERJE, and digital coding trainer, Lovecode – a company that makes coding education affordable and accessible.

MERJE, based in Bury, has briefed Peppermint to raise its profile in target sectors, including financial services, compliance, insurance and fraud.

Meanwhile, Lovecode has tasked Peppermint with raising the profile of its courses with the ultimate aim of increasing their frequency and attendance.

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