Member Article

Manchester United sign Cho-A Pharm deal

Manchester United has sealed a multi-year sponsorship deal with Korean pharmaceutical company Cho-A Pharm to become the club’s Official Pharmaceuticals Partner in Korea and Vietnam.

The partnership will see club imagery placed on Cho-A Pharm’s diverse range of products, including nutritional and dietary supplements, as well as over-the-counter medicines.

Through this relationship, Cho-A Pharm will introduce various integrated marketing and social initiatives in Korea and Vietnam.

With a joint desire to promote youth football in the area, Cho-A and United will collaborate closely in various activities, including the Manchester United Soccer School programme, to teach young people to ‘play the Manchester United way’.

Cho-A Pharm, which celebrates its 26th anniversary this year, produces over 200 products, exporting to more than 20 countries. Domestically, Cho-A’s products are distributed by MediPharm, the company’s wholly-owned subsidiary and the biggest pharmacy chain in South Korea, with a network of over 1,000 outlets.

United’s Group Managing Director Richard Arnold said: “With an on-going commitment to product innovation, coupled with a desire to be an industry-thought leader, Cho-A is a market leader in Korea and Vietnam.

“Cho-A has impressive plans to globalise its business and a commitment to empowering aspiring footballers in the two markets through the partnership with Manchester United. With over 40 million Manchester United followers in South Korea and Vietnam, Cho-A gives us another fantastic opportunity to engage our fans in the region.”

Seong-Hwan Cho, President and CEO of Cho-A Pharm Co. Ltd, said: “Cho-A is proud to be partnering with Manchester United, one of the most prestigious football clubs in the world. We look forward to generating consumers’ interest in our brand and products by leveraging Manchester United’s strong global brand equity.”

This was posted in Bdaily's Members' News section by Simon Malia .