Member Article

Creativity takes the stage at IFB 2014

One of the UK’s leading designers and entrepreneurs is to take to the stage at the International Festival for Business (IFB) to address how creativity and innovation can grow a business.

Wayne Hemingway MBE has joined the line-up at this year’s Business Innovation for Growth (BIG) Conference, held at Edge Hill University, Ormskirk.

Forming part of the IFB 2014 programme of events, the conference will combine a wide range of keynote speakers, workshops and seminars with practical demonstrations and case-studies of new technologies, game changing ideas and innovative products.

Hemingway, founder of fashion company Red or Dead and leading design agency HemingwayDesign, will be joined at the event by a large number of guest speakers.

These will include Kayleigh Davis, creative lead at LEGO; Chris Sanders, co-founder of The Future Laboratory; Mat Hunter, Chief Design Officer at the Design Council; Rachel Cooper OBE, Professor of Design Management at Lancaster University; Phil Jones, Managing Direct at Brother UK; Darren Evans, founder and Design Director at The Engine Room, and Daniel Charny, professor of design at Kingston University.

Commenting on the event, Max Steinberg, Chair of IFB 2014, said: “We’re delighted to be welcoming so many of the UK’s creative talents to the BIG2014 event. They each bring with them fascinating stories about how innovation and creativity has played a huge role in their individual success and will undoubtedly share some fundamental advice to those attending.

“Celebrating the strength of the UK’s creative industries forms a huge part of the International Festival for Business. As the festival continues, we’ll be hosting more events that, like this one, will put the country’s creative pioneers in the global spotlight.”

Launching on 14th July, the IFB Knowledge, Creative and Digital themed week will comprise a large number of events dedicated to the UK’s digital, advertising, TV, fashion, film and gaming business communities.

The BIG2014 event will focus on the theme of Transformation: Mission & Ambition and will showcase how creativity and innovation can unlock expanding and emerging markets for growing businesses.

It will explore four key areas, including Turnaround, which will look at transforming a business; From the Bottom Up, providing tips on how to succeed from the start; Making Money While You Sleep; offering advice on effectively exploiting Intellectual Property (IP) and Relationships.BIG 2014: Business Innovation for Growth, will be held on Wednesday 18th June at Creative Edge, Edge Hill University.

For more information about the event and the guest speakers, please visit: www.bigconference.co.uk

This was posted in Bdaily's Members' News section by Simon Malia .