Member Article

Monotype Partners With Celtra to Improve Dynamic Advertising Workflow

Celtra to Integrate Monotype Web Fonts to Help Brands Deliver High-Quality

Content Across Multiple Screens Using HTML5

London, UK, 23rd June, 2014: Monotype Imaging Holdings Inc. (Nasdaq: TYPE), a leading provider of typefaces, technology and expertise for creative applications and consumer devices, today announced it will partner with Celtra Inc. to help brands more easily deliver highly dynamic advertising content across multiple screens. Available later this month, Celtra will integrate Monotype’s Web fonts into its AdCreator 4 platform, the first cross-screen HTML5 technology for brand advertising that enables agencies, media suppliers and brands alike to create, serve and measure the success of high-quality digital display ads across smartphones, tablets and desktop. Web fonts are a critical component to responsive design and dynamic advertising, and through this partnership, Monotype will enable Celtra to deliver a wide range of typefaces that help brands and advertisers easily produce consistent and crisp text rendering across high-resolution displays.

“The digital display advertising ecosystem is becoming increasingly complex and advertisers need an easy way to consistently deliver their brand message across an ever-expanding range of screens and devices,” said Matevz Klanjsek, Co-founder and Chief Product Officer at Celtra. “Web fonts are a crucial part of brand consistency, and by joining forces with Monotype, we’re offering our customers an easier way to access some of the most popular typefaces. This will not only help them maintain a unified brand experience but will also make ads lighter and faster to load.”

Celtra will integrate Monotype’s wide collection of font families representing some of the most popular typestyles used in branding and advertising, including the Helvetica®, Univers®, ITC Avant Garde Gothic®, Trade Gothic® IT, and Futura® typefaces, among others.

Traditionally, digital ads were created and then attempted to scale to various mediums, often compromising the quality of the text and disrupting brand consistency. Using HTML5, Celtra and Monotype will empower brands to more quickly act on advertising opportunities and consistently deliver their brand and message across screens – without compromising quality. Celtra’s AdCreator 4 is a self-service Web-based platform that is built to run responsive design, large-scale and complex ad campaigns. By integrating Monotype Web fonts directly into AdCreator 4, designers can pull fonts directly into the ad during the creation process and scale the text to any size screen or resolution without pixelation.

“Our partnership with Celtra removes the barrier to entry for responsive design and advertising and will offer immediate value to our customers,” said Chris Roberts, general manager and vice president of the Creative Professional business unit at Monotype. “Together, we’ve developed an easy way for brands to create more dynamic and personalized content on the fly and capitalize on new advertising opportunities.”

About Celtra Inc.

Celtra Inc. empowers agencies, media suppliers and brand leaders alike with an integrated, truly scalable cross-screen HTML5 technology for brand advertising on smartphones, tablets and desktop. AdCreator 4 is built to run large-scale and complex campaigns. It is a single platform for streamlined ad creation, performance optimized serving and consolidated reporting with common metrics across all screens. For more information, visit Celtra at www.celtra.com or @CeltraMobile on Twitter.

About Monotype

Monotype is a leading global provider of typefaces, technology and expertise that enable the best user experience and ensure brand integrity. Based in Woburn, Mass., Monotype provides customers worldwide with typeface solutions for a broad range of creative applications and consumer devices. The company’s libraries and e-commerce sites are home to many of the most widely used typefaces – including the Helvetica, Frutiger® and Univers families – as well as the next generation of type designs. Further information is available at www.monotype.com.

Monotype, Helvetica, ITC Avant Garde and Frutiger are trademarks of Monotype Imaging Inc. registered in the U.S. Patent and Trademark Office and may be registered in certain jurisdictions. Gothic and Trade Gothic and Univers are trademarks of Monotype GmbH registered in the U.S. Patent and Trademark Office and may be registered in certain jurisdictions. Avant Garde is a trademark of Monotype ITC Inc. registered in the U.S. Patent and Trademark Office and may be registered in certain jurisdictions. Futura is a registered trademark of Bauer Types. All other trademarks are the property of their respective owners. ©2014 Monotype Imaging Holdings Inc. All rights reserved.

This was posted in Bdaily's Members' News section by Celtra .