Member Article

Leeds’ Search Laboratory is first UK agency to get Google Premium status

Search Laboratory has become the first UK agency to be awarded a Google DoubleClick DBM Premium account, which will give its clients access to new features for real-time bidding campaigns.

As a result of this decision by Google, Search Laboratory clients will now benefit from the newest, market leading display options.

DoubleClick is Google’s demand-side platform, which the Leeds-based online marketing agency has already been using for some time to service its real-time bidding clients.

Head of Real-Time Bidding at Search Laboratory, Paul Gill, said: “We’re delighted to be the first Premium account and this is only going to benefit our clients.

“Over the last couple of months we’ve been actively running events with Google to increase the market knowledge about real-time bidding and it’s been really well received as an online advertising option.

“To now be in a position through this partnership with Google to ensure that we are offering the newest, market-leading solutions is great.”

This was posted in Bdaily's Members' News section by Clare Burnett .