Member Article

Manchester United strike kit deal with Adidas

German sportwear giant Adidas, which has its UK headquarters in Stockport, has confirmed a deal worth a record £75m per season with Manchester United to take over as official kit suppliers when their current deal with Nike ends.

Nike pays United £23.5m a year, while the new deal with Adidas is worth a world record £750m over the next ten years, outstripping the previous biggest club deal - £31m a year between Adidas and Champions League winners Real Madrid.

Adidas will provide training and playing kit to all of United’s teams and will have the exclusive right to distribute dual-branded merchandising products worldwide. The sum involved is just £40m less than the Glazer family paid for United in 2005.

According to a statement on the official club website: “Manchester United plc has reached a ten-year agreement with Adidas for a global technical sponsorship and dual branded licensing deal for a minimum guarantee of £750 million, subject to certain adjustments, beginning with the 2015/2016 campaign.

For the 2014/2015 season, Nike will continue in its role of technical sponsor and trademark licensee“.

Commenting on the deal, Herbert Hainer, CEO of the Adidas group, said: “We are excited to team up with Manchester United, one of the most successful and most loved football clubs globally. Our new partnership with Manchester United clearly underlines our leadership in football and will help us to further strengthen our position in key markets around the world.

“At the same time, this collaboration marks a milestone for us when it comes to merchandising potential. We expect total sales to reach £1.5 billion during the duration of our partnership”.

This was posted in Bdaily's Members' News section by Simon Malia .