Member Article

10 things you didn’t know about Social Media

1. The fastest-growing demographic on Twitter is the 55-64 year-old age group

This breaks the stereotype that Social Media “is just for teenagers”. Therefore, now more than ever, it is important to bear in mind this demographic group’s tastes and interests while communicating online.

2. The next “big thing“ is Google+

Google+ is officially the second-largest social media platform in 2014. Already 67% of social media professionals say they prefer Google+ more than Facebook when it comes to sharing content, interaction with audience, and overall engagement.

3. The most popular social media channel for B2B marketing in 2014 is Slideshare

Slideshare is a very quick and easy way to digest information. Unlike infographics, Slideshare allows easy skimming by of by breaking down a highly visual content into small, bit-sized chunks.

4. The most popular social media channel for B2C marketing in 2014 is Vine and Instagram

Visually-focused video channels Vine and Instagram are dominating B2C marketing. The short format videos in an auto-playing feed on mobile phones makes for a highly engaging experience.

5. Pinterest is no.1 tool for DIY, Crafts, Fashion & Beauty or Cooking & Dining businesses

Pinterest connect people with similar interest, therefore generates more traffic around desirable products. Customers claim that they are much more willing to purchase a product, which they have already seen online. Not only it raises the product credibility, but allow customers to follow the latest trends.

6. There’s a best day for everything on Pinterest

The Pinterest blog recently revealed which categories get the most engagement on each day of the week. Here’s how the calendar lays out:

Monday: Fitness Tuesday: Technology Wednesday: Inspirational quotes Thursday: Fashion Friday: Humour Saturday: Travel Sunday: Food and crafts

7. Fridays are Facebook’s best day for engagement

According to “The Social Intelligence Report” from Adobe Fridays are the best days to receive the biggest number of comments, likes, and shares than any other day of the week. That means if you want to share your best content with the audience, do it on Friday.

8. LinkedIn drives traffic to the corporate websites , but has a lower percentage of active users than Pinterest, Google+, Twitter and Facebook

The number of active LinkedIn users is lower than most of the biggest social networks around. This means that you’re probably not going to have as good a response with participatory content on LinkedIn, like contests or polls, as you might on Facebook or Twitter.

However, a recent research from Econsultancy suggests that LinkedIn is responsible for 64% of visits to corporate websites from any social media site, way ahead of Twitter as an example.

9. 4.2 billion people use mobile devices to access social media

Going mobile is another big trend in 2014. In 2013, 751 million users have accessed Facebook alone using mobile with 7,000 different devices. Additionally, 189 million of Facebook’s users are “mobile only”. This is an important fact to consider while designing your social media content.

10. Women check a brand’s social media page more often than men

It is an interesting fact if your target customers are women. Women also account for 70% of Pinterest users.

Article taken from Iga’s blog at http://mydigitalbiz.co.uk/

Source: http://www.digitalbuzzblog.com/infographic-social-media-stats-2013/

[2] Source: https://smallbusiness.yahoo.com/advisor/83-exceptional-social-media-marketing-statistics-2014-160016146.html

[3] Source: http://socialmediatoday.com/chadpollitt/2211521/slideshare-champion-b2b-social-media-marketing

[4] Source: http://www.fastcompany.com/3030677/why-seasoned-marketers-are-looking-to-newer-tools-like-instagram-and-pinterest

[5] Source: http://www.inkthemes.com/30-reasons-to-market-your-business-on-pinterest-in-2014/03/

[6] Source: http://blog.bufferapp.com/social-media-stats-you-need-to-know?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+bufferapp+%28Updates+and+tips+from+Buffer%29

[7] Source: http://blog.bufferapp.com/social-media-stats-you-need-to-know?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+bufferapp+%28Updates+and+tips+from+Buffer%29

[8] Source: http://socialmediatoday.com/kate-rose-mcgrory/2040906/uk-social-media-statistics-2014

[9] Source: http://www.digitalbuzzblog.com/infographic-social-media-stats-2013/

This was posted in Bdaily's Members' News section by Iga Pielichowska .