Member Article

Aaron & Partners appoint de Winter for legal PR

de Winter PR has been appointed to manage the PR for leading regional law firm Aaron & Partners LLP after delivering a successful partnership law campaign earlier this year.

The North-West-based agency caused a stir with its quirky and creative ‘Expel your Partner’ April Fools campaign for Aaron & Partners’ Partnership Law team and will now turn its attentions to promoting the entire firm’s specialist services across the North West.

Head of Client Services and Strategy Sophie Everett will manage the account with a three-strong team from de Winter’s business division. Sophie and the team have extensive experience across a wide range of corporate sectors, including property, finance and legal. The team will focus on further raising the firm’s profile in Chester, Manchester and Shrewsbury and will also implement targeted sector-specific PR campaigns to promote Aaron’s sector specialisms in Renewables, Logistics and Professional Partnerships.

With 23 recommendations of services across all its main disciplines by the two leading independent legal directories, 16 in The Legal 500 and seven on Chambers and Partners website, Aaron & Partners is a full-service law firm with specialist solicitors offering a fast, efficient and outcome-focused service tailored to its clients’ needs.

de Winter PR’s Managing Director, Kate Cox, said: “Aaron & Partners LLP is an established, partner-led, forward-thinking company that we have always aspired to work with.

“Like us, Aaron & Partners is enjoying a period of expansion and we’re very excited to be working alongside them to support their continual growth and development in the North West and beyond.”

Scott Hadden, Marketing Manager at Aaron & Partners said: “We were extremely impressed with de Winter’s approach to our partnership law brief and following a competitive three-way pitch for our entire account remain equally as impressed.

“We look forward to working with de Winter to promote Aaron & Partners in an innovative and engaging way and we’re excited to see what fresh ideas they bring to the table.”

With offices in Chester, Liverpool and Manchester, de Winter has enjoyed significant growth in recent years. PR Week, the sector’s leading journal, recently included de Winter in its list of ‘top 40 agencies outside London’, whilst Prolific North ranked de Winter ninth in the North of England.

For more information, visit www.thinkdewinter.co.uk

This was posted in Bdaily's Members' News section by J Reid .