Member Article

Allen Design Team add flavour to IBC project

Sheffield based Allen Design Team have added some extra flavour to one of the world’s leading food and beverage companies with a tasty rebranding project.

Italian Beverage Company are manufacturers and suppliers of food and beverage products primarily for food services to more than 45 countries around the world.

Its current ranges include everything from syrups, sauces and smoothies to toppings, hot chocolate, teas, hot drinks, summer fruits and much more.

Allen Design Team were asked to look at a full marketing campaign for Italian Beverage Company, which included the design of a completely new corporate identity, a fully responsive content managed website to promote all product ranges, exhibition graphics and more recently a variety of product packaging incorporating new identities for all the current ranges.

The team at Allen Design specialise in providing customers with deliverable, cost effective marketing solutions.

The company’s recent clients range from Sheffield industrial giant TW Ward CNC to Yorkshire woollen textile giants Hainsworth.

“Working with IBC was an exciting challenge for us as the company is so diverse and covers so many different areas of the food services industry,” said Allen Design Team account director Anthony Allen.

“What we have delivered is a campaign that celebrates that diversity but presents it clearly, making it easier for potential clients to find what they need.”

This was posted in Bdaily's Members' News section by John Highfield .