Member Article

Jonny Wilkinson’s clothing brand supports emerging North East racing talent

Clothing brand Fineside will be joining the fast lane this weekend, as it launches a new partnership with emerging North East racing driver Matthew Graham.

The brand, which was established in 2010 by rugby playing brothers Jonny & Mark Wilkinson, produces movement inspired clothing, combining elements of outdoor wear, street wear and technical sportswear.

Tapping into the fast paced world of motorsport, Fineside’s plan is to use the partnership with Graham to promote the brand and clothing to race fans across Europe, during the remainder of the 2014 Formula Renault Northern European Cup season.

As part of the agreement, Fineside will take up prominent branding positions on Graham’s Formula Renault race car while out of the car, the driver will act as a brand ambassador for the label, wearing their garments at race meetings in and around the paddocks and at PR commitments away from events.

In return Fineside will support Matthew through the remainder of the 2014 season and assist Matthew to grow his fan and supporter networks.

It is hoped to be the beginning of a long and successful partnership that will grow alongside Matthew’s burgeoning career, as he looks to progress towards his goal of becoming the first driver from the North East to contest the FIA Formula One World Championship.

Fineside’s Mark Wilkinson said: “Matthew is a great talent and to be able to support him and hopefully watch him progress from this relatively early stage in his career, is an opportunity that we are very excited about.”

Speaking at the partnership launch, Matthew Graham said: “It’s great to have Fineside become a partner and supporter of my racing and I am looking forward to helping to promote the brand for this and hopefully future season.”

“The team at Fineside have made some really nice clothes that look great and really are designed with movement in mind which is going to make the time spent in the garages a bit more comfortable than if I stay in my race suit!”

This was posted in Bdaily's Members' News section by Andrew Robson .