Member Article

Agency to raise a Rumpus for retailer

Rumpus PR has been appointed by North West department store Housing Units, following a successful three-month trial period.

The Cheshire agency’s consumer team has been working in support of the retailer’s recent advertising campaign, ‘All your Favourite Things’.

Now, the brief will involve a heavily consumer focused PR and social media strategy, driving national media opportunities whilst maintaining the brand’s regional ties with the North West.

Building on an already widely recognised brand, Rumpus will lead all communications to the consumer while supporting the company’s plans for the future.

Rumpus director Paul Evans said: “Workign with Housing Units is a great opportunity for us here at Rumpus. They are a perfect fit, from the values they hold to the requirement for offline and online PR support”.

Housing Units occupies a ten-acre site at Failsworth in Greater Manchester.

This was posted in Bdaily's Members' News section by Simon Malia .