Member Article

Panoma Press author Jenny Garrett selected to work with NIVEA on their #BringItOn campaign

UK publisher Panoma Press has revealed that one of its award-winning authors, Jenny Garrett, has been working alongside global brand NIVEA as they examine women’s attitudes across the UK.

Award-winning coach and Sage Business Expert Jenny Garrett, author of Rocking Your Role: The ‘How to’ guide to success for female breadwinners (£12.99. Panoma Press), has been working closely with beauty giant NIVEA on a new campaign which has gathered the views on 2,790 women across the country on topics such as education, relationships and role models.

The #BringItOn campaign has been designed to celebrate confident, young women who challenge the norm and embrace everything life can throw at them. It is a celebration of the perseverance of womankind. Jenny has been involved in helping to analyse the research of the campaign and the attitudes of the women, who she has called ‘Happenistas’.

Jenny explains more:

“Young women are making change happen and challenging society’s perceptions of their role as women. More and more are starting to carve their careers for themselves as almost one third of young women reject the career ladder.”

Mindy Gibbins-Klein, publisher of Jenny’s book Rocking Your Role said:

“I was thrilled to hear that Jenny is continuing to champion the messages she first brought to market in her book Rocking your Role and that brands such as NIVEA have recognised the unique contribution that she is able to bring to debates such as this. It’s great to see thought-leading women like Jenny becoming more actively involved in wide-reaching projects such as this, which really get the heart of issues affecting the women in our communities as their roles continue to adapt and evolve.”

This was posted in Bdaily's Members' News section by Panoma Press .