Member Article

North East wins £1 million advertising campaign with Heathrow Airport

The North East region has claimed victory in a competition to win £1 million worth of advertising across Heathrow Airport, with over 19,000 ‘likes’ in a Facebook competition.

John Holland Kaye, Heathrow’s CEO, said: “I’m delighted to announce the winner of the Your Great Britain competition with Heathrow and VisitBritain is the North East. This beautiful region has really got behind the competition over the last two weeks, resulting in over 19,000 votes for the breathtaking image of Hadrian’s Wall.

“The competition in total received over 40,000 votes for all four regions so the North East should feel proud to receive this prestigious prize. Heathrow is the gateway to Britain and sees around 73 million passengers a year travel through the airport.

“With seven flights a day from Heathrow to Newcastle we hope the winning images will inspire passengers to explore the beautiful North East during their visit to the UK.”

David Laws, Chief Executive at Newcastle International Airport and President of North East Chamber of Commerce, said: “Newcastle International is delighted to have played a part in securing this major £1m advertising campaign at Heathrow Airport on behalf of the North East. The way in which the region once again came together to achieve an objective proves what we are capable of if we have a common goal. Our whole is much greater than the sum of our parts. Numerous organisations and individuals played their part.”

This was posted in Bdaily's Members' News section by Ellen Forster .