Member Article

Ewe Agency appointed to Harrogate’s High Street TV

High Street TV has appointed Ewe agency to handle its social media. The campaign will see the agency build the company’s brand and support a wide range of products.

High Street TV, based in Harrogate, has more than 35 retail partners and its products are stocked in high street stores such as Boots, Asda, Argos and John Lewis.

The appointment follows a successful trial with the company’s Nutribullet brand that increased engagement across Facebook, Twitter, Pinterest and Instagram. Direct sales on social channels increased by 1,550% through the trial period according to the firm.

Commenting on the appointment Stephen McCreath, sales and marketing director at High Street TV said: “We had a clear brief that social media had to be a commercially viable channel for us. Ewe came with a clear strategy that has built the brand and driven sales in a short period.”

The work follows the agency’s recent rebrand that saw a focus on multi-channel campaign that are led by in-depth consumer insight.

Steve Moncrieff, client strategy director said: “High Street TV is a great company to work with because we share a passion for putting the consumer at the heart of a campaign.

“Better insight leads to a more efficient approach to developing a campaign that delivers to the bottom line.”

Ewe agency is a Leeds based integrated marketing business that serves a diverse client base that includes Travis Perkins, Aviva and Interflora. It recently rebranded from the PCD agency, and now offers a fully integrated approach to strategic marketing.

This was posted in Bdaily's Members' News section by Clare Burnett .