Member Article

10 eCommerce Solutions to Increase Sales

Establish an Effective Branding Strategy: You have to make sure that your web presence is not limited to an appendage to your media and retail branding strategies. You have to make it the attraction of your entire branding strategy.

Gather Qualified Traffic: Make sure you have an excellent internet marketing plans that cover various stages of the customer engagement cycle like SEO, SEM, mobile marketing, banner ads, email, and social media strategies.

Make Rewarding Experience for Your Prospects: You have to make focus to offer the most relevant and satisfying experience to your prospects by providing them what actually they are looking for. You will get a better user interface and improved Web site design with usability testing and accessibility audits.

Clear Call to Action Buttons: Ensure to have easily visible and very clear call to action buttons that lead customer where they have to go and where you want them to go. Create more noticeable buttons by considering size, color, and design.

Easy Navigation: Having well-crafted navigation throughout categories and filters system helps customers to search out appropriate products easily.

Add Multiple High-quality Images: Ensure to display images that capture through multiple camera angles and displaying the product in various ways as customer always wants to see what they are going to purchase.

Well-Manageable Shopping Cart: Ensure to add photo of the item, add to basket’s button, etc. to make your shopping cart more attractive and well-manageable. Do not hide your shopping cart.

Simplify the Checkout Process: Do not make your checkout process a lengthy and difficult one. Keep it simple. If your customers don’t have registered account, ask them to create an account after checkout.

Progress Indicators (1-2-3): Add progress indicators to inform your customers about where they are in the checkout process.

Offer a Wider Variety of Payment Options Provide a wide variety of payment alternatives to your customers so they can make purchase as per their desired payment method.

This was posted in Bdaily's Members' News section by Brianna Wills .