Member Article

City slickers’ smart new deal tailor-made for big occasions

Manchester City FC has announced a two-year deal with outfitting firm T.M. Lewin, which becomes the club’s Official Formal Wear Partner.

The partnership will see the leading British shirt maker and tailor provide the official team suits, shirts and ties for Manuel Pellegrini’s men.

Players including Vincent Kompany, David Silva, Samir Nasri and Edin Dzeko will wear the bespoke suits while traveling to UEFA Champions League games across Europe and at any cup finals through the season.

As part of the deal, T.M. Lewin shot a 1950’s inspired campaign featuring Sergio Aguero, Fernando, Jesus Navas and Gael Clichy donning their new Perry Suits.

City supporters are also being encouraged to show off their sartorial style and football skills in a new T.M. Lewin social media campaign.

Titled ‘Suited and Booted’, it urges Blues fans to upload an image or video of themselves looking sharp, in order to not only win a weekend away for themselves and three friends, but also head-to-toe outfits from the T.M.Lewin Autumn Winter Range.

Chief Business Officer for Manchester City, Tom Glick, said: “Like Manchester City, T.M.Lewin is a brand steeped in history and innovation.

“Renowned for their outstanding craftsmanship and quality, they are not only a much loved British tailor, but an international label also with stores in Europe, Singapore and Australia.

T.M.Lewin CEO, Geoff Quinn, added: “We are delighted to be adding Manchester City to our portfolio of sporting partnerships.

“To be working with the Premier League Champions is a particular honour and we look forward to helping the squad maintain their world class image off the pitch, during what we are confident will be an exciting and successful season for them.”

T.M.Lewin also dress the England men and women’s cricket teams, Irish FA and Welsh Rugby Union.

This was posted in Bdaily's Members' News section by Simon Malia .