Member Article

How to improve your marketing and increase revenue

The key factor when creating and developing your marketing strategy is to know your customer - who are they? What are the demographics (age, gender, location), their spending patterns? And so on. The success of the strategy can depend on this; understanding your customers and knowing what they need and how you can persuade them to buy it.

A good knowledge of your customers allows you to specifically target their needs in a direct and personal manner. Personalised marketing is proven to be the most successful for return on investment - 68% of marketers agree - therefore allowing you to increase your sales revenue. This is knowledge you are already likely to have, but how to store this information is often the question. Yes you know you need to find out your customers’ information and personalise your marketing material to them, in fact you will have written about it in your marketing strategy! But what do I do with the information? How to store it?

A Customer Relationship Management (CRM) system can be your marketing soul-mate, it allows you to record all of this information. It can allow you to group together and segment your customers, also allowing you to identify those customers who are likely to spend more. Knowing which customers spend more can be vital; your sales can increase dramatically by targeting them at the correct time in the correct manner. A complete client history can be built together with their case history, it is captured once and stored, allowing you to personalise your marketing. You have your client data at your fingertips immediately, what more can a marketing manager want!

Research shows that a CRM system pays for itself within 12 months of investment: an average return of £3.60 for every 60p spent according to a recent study from Nucleus Research. The study also found that CRM mobile access increased productivity by 15%. Why not try a CRM system and measure the ROI? A CRM system should be considered by all, from SMEs to large organisation - marketers, I strongly encourage you to try a CRM system and measure the improvements in your marketing and revenue rates!

The FIRsT CRM and Case Management application by Orcuma Ltd is delivered via a “software as a service” model meaning it can be accessed away from the office and is easily set-up allowing you to start making a return as quick as possible. Please get in touch with us if you would like more information.

This was posted in Bdaily's Members' News section by Andrea Mason .