Member Article

Want to be remembered? Effective advertising ensures your name is remembered

Have you ever gone to a party or a networking event and come away not remembering anybody’s name? If you have, the chances are the party or event was a tad on the dull side, full of lacklustre guests’ void of noteworthy vibrancy. The savviest of partygoers and networkers realise that in order to be remembered – for the right reasons – their personality needs to shine through. The same can be said within the realm of advertising.

Leeds-based custom print promotion company Banners and Mash explains how effective and powerful advertising ensures your brand’s name is remembered.

The more eye-catching the better (whilst retaining sophistication)

One way to be remembered at a party is to wear an eye-catching outfit. Whilst a micro-mini skirt, fishnets stockings and stilettoes might successfully turn heads and gets tongues wagging your name in the post party wake, such attire is not exactly conducive with ‘professionalism’.

Whether you’re embarking on an email, banner or TV commercial campaign, any form of marketing should strive to be eye-catching, stylish and unique, if it is going to be remembered.

There are almost endless examples of brands creating effective advertising campaigns through thoroughly eye-catching and unique content. One particularly memorable campaign has to be Sony’s television advert in which thousands of multi-coloured balls were dropped from the sky in San Francisco. Unbelievably no CGI was involved when making this video and the event actually took place. If you’ve not seen the Sony advert youcan watch it here and gauge an understanding of the level of prominence and uniqueness required for a brand’s advertising campaign to stand out so much it is remembered and talked about in months, even years to come.

Campaigns on the street need to be equally as striking. Energy drink giants Red Bull are certainly no strangers to grabbing people’s attention on the street. Which passer-by wouldn’t remember seeing a giant model of the American Oscar Meyer Wienermobile with a can of Red Bull strapped to its back?

Professionalism

Whilst both the Sony and the Red Bull campaigns are thoroughly unique and memorable, they cling on to a professional ethos. Ads that border on the sublime and even ridiculous might be noticed but they may not necessary compel people to buy your products or services or remember your name for the right reasons.

This is why it is important to consider getting the professionals involved in helping you with an advertising campaign. Utilising the professional services of a copywriter, graphic designer, artist or marketing company might increase the cost of your advertising campaign but in the long-term it could net you a lot more business and ultimately money.

It’s all in a logo

Logos are a crucial element of a brand’s identity. As the Small Business Chronicle writes:

“As the company’s major graphical representation, a logo anchors a company’s brand and becomes the single most visible manifestation of the company within the target market. For this reason, a well-designed logo is an essential part of any company’s overall marketing strategy.”

Being the primary graphical ‘face’ of your company, it is therefore important that your logo is featured in your advertising campaign. However, it is equally important not to overdo the use of your logo in an ad campaign. While an advert should include a brand’s logo, it should by no means be the dominant focus of the ad as this would run the risk of creating a lacklustre advert that lacks the originality required for your name to be remembered.

Are you a business owner who has successfully created a memorable advertising campaign? Perhaps you’re a marketer who would like to share some tips and advice about making your brand memorable through advertising. Either way, we’d love to hear your views and experience of effectively marketing a name.

This was posted in Bdaily's Members' News section by Banners and Mash .