Member Article

Sailthru Continues EMEA Expansion as Jeremy Bedford Takes on Role as Vice President for EMEA Region

Sailthru, the only customer interest-based automated personalisation platform, today announced that Jeremy Bedford has taken on the role of Vice President for the EMEA region. With this promotion, Sailthru continues to broaden the expertise of its executive team and deepen its expansion within EMEA.

Bedford previously held the role of Director of EMEA Sales at Sailthru and has over 18 years of experience working at some of the largest, best of breed, revenue-generating technology companies including Aprimo, Neolane and Endeca - bringing the benefits to customers in the UK and European marketplace. Most recently, Bedford has been involved in creating partnerships with established brands such as The Economist, Mr & Mrs Smith, ACHICA and Matches Fashion, and will be responsible for rapid growth across the UK and EMEA region.

Neil Capel, CEO & Founder, Sailthru comments, “As Sailthru continues to grow and develop within EMEA it is critical that we have a driving force behind us with both the knowledge and experience within the region necessary to achieve our goals. Jeremy has a history of repeated success in delivering rapid growth and brings another level of vision to the organisation.”

Jeremy Bedford, Sailthru concludes, “I am delighted to be presented with the opportunity to lead Sailthru into Europe, Middle East, Africa and India. Being part of a company that offers proven, state of the art technology, I am keen to help our customers take a big step forward in building their businesses by truly understanding their customer base and driving long term customer engagement and retention.”

This was posted in Bdaily's Members' News section by Sailthru .