Member Article

Red Bull hires Preston firm as Official Feature Branding Partner for Harbour Reach 2014

Spectators will gather in their thousands at the Albert Docks to get a chance to watch 20 of the world’s most elite athletes take on a tantalising new course layout and a Preston-based company has been hired to supply all the branding.

Lustalux, UK specialists in graphics, signs and window film, had been appointed as the official feature branding partner for the event. The Lancashire firm has supplied all the branding for the wakeboarding features on the 2014 course, including vinyl graphics and vinyl wraps on all the ramps and various surfaces.

Richard Lancaster, Managing Director of Lustalux, said:“All the team are very proud to be working with Red Bull Harbour Reach and are delighted they chose a Preston-based firm to get involved. We are the industry’s leading experts in the design and installation of cut vinyl and digitally printed graphics and we wish all the athletes the best of luck!”

Last year’s competition pushed all the rider’s agility and creative thinking to the limit and this year’s event is said to be bigger and better than ever before.

The 2013 Australian champion James Windsor will be defending his title and competing against the likes of Raphael Derome (CAN), Nick Davies (UK), Jeremia Hoppe (SE) and much more.

So come down to the Mersey waters and watch the riders throw huge tricks and test their technical abilities to the max. It promises to be an awesome sight with the very best wakeboarders going head-to-head in a thrilling spectacle. And don’t forget to keep your eye out for the all new branding!

For more information on Red Bull Harbour Reach 2014, visit the official website here.

This was posted in Bdaily's Members' News section by Lustalux .