Member Article

Software Specialists answer key questions on Customer Relationship Management (CRM) and Bespoke Software Solutions

Software solutions can be a complicated subject and a bit daunting, it is probably an area of business that most people have had little or no experience in. Therefore this article will try to answer some key questions you may have with regards to Customer Relationship Systems (CRM) and bespoke software solutions.

What can a CRM system do for me?

Depending upon what your business is this can vary slightly however as Orcuma’s FIRsT software is configurable to your business, it can ensure you are achieving the optimum potential from your software. In a nutshell a CRM system can allow you to deal with your clients more effectively and in a less time consuming fashion i.e. proactively monitor client workloads to avoid bottlenecks in operational processes/teams, allows for reduction in paper, improves reporting analysis, allows you to meet your client data requirements and it can help to eliminate duplicate data records. All of which help you save time and in turn save you money. FIRsT can be accessed anytime and anywhere allowing you to have client’s data at your fingertips with access to valuable client history and vital sales opportunities located in one application. It enables you to track, organise, and consolidate the interactions staff have with their current and prospective customers to anticipate their needs and respond to their requests quickly and effectively.

How can I measure the success of a CRM system?

Measuring the success of a CRM system can be achieved through various ways; tracking communication improvements by responding more effectively with your customers, are there any bottlenecks in operational process since the implementation? It can be measured through sales? have you had an increase in sales? Can you measure and compare marketing campaigns before and after? Have working processes improved? Ask your staff on their thoughts; do they feel there working processes have improved since and can they communicate more easily? How quickly has the software delivered a return on investment? With FIRsT it is a hosted application so there is no impact on your ICT staff’s daily workload or you ICT hardware budget!

What is included when I buy a CRM system from Orcuma?

Completely configurable software designed for you! Initially we like to talk to you to gain an understanding of your requirements and needs before developing. We want to ensure you know the ins and outs of the software in order to get the full operational benefits. We offer full implementation consultancy and post go-live support and maintenance; you can contact us via phone or email with any queries and we would be happy to run any issues you may be having face to face also. We offer software updates at no extra costs.

How often are updates released?

We aim to release new functionality and software upgrades at a minimum of every 3 months.

How long the process take from start to finish?

This can vary depending on how complex you require your software solutions to be, we do our utmost to provide you with your solution within an agreed timeframe and our team of implementation and Technical consultants we will work with you throughout the implementation stages.

What about support?

As mentioned Orcuma offer full post go-live support and maintenance of the hosted FIRsT software to all clients.

This was posted in Bdaily's Members' News section by Andrea Mason .