Member Article

Media Agency Group to promote Rio Ferdinand’s autobiography

Media Agency Group will be working with Blink Publishing to coordinate an advertising campaign for the autobiography of former England and Manchester United star Rio Ferdinand, who is now with Queen’s Park Rangers.

The agency is based at Salford Quays.

A multi-format campaign will be used to promote the book, called #2sides, which, according to the publishers, promises to be a ‘candid, outspoken and supremely honest’ read when it hits the shelves on October 2nd.

The campaign will include billboards, Underground panels and digital 6 sheets at premium sites throughout Manchester and London. Taxi superside advertising will also be used to add further weight to the marketing initiative.

Lee Dentith, CEO of Media Agency Group said: “The very subject matter of this campaign is immediately guaranteed to attract the attention of audiences.

“What we have done at Media Agency Group is to ensure maximum reach by strategically positioning the campaign to target as large an audience as possible.

“The scale of the campaign across both cities means audiences will be constantly reminded to purchase the autobiography on its release date early next month.”

This was posted in Bdaily's Members' News section by Simon Malia .