Member Article

Car leasing firm hires Hatch PR to kickstart Leeds United sponsorship

Car leasing firm LeasePlan Go has announced its appointment of Leeds-based PR and sponsorship agency, Hatch Communications, to activate their sponsorship with Leeds United Football Club this season.

As the official car supplier to Leeds United FC, LeasePlan Go offer personal and business vehicle leasing nationwide.

The sponsorship, which is in its second year, will see Hatch Communications working alongside LeasePlan Go and the club to engage with Leeds United fans across the UK to promote the various vehicle leasing solutions available to corporate guests and fans.

With Leeds United having one of the largest home and away support networks in the country, both LeasePlan Go and Hatch are looking forwards to launching a community engagement programme, to raise awareness of the partnership.

Simon Carr, brand director at LeasePlan Go, said: “We’re delighted to be working with Hatch Communications to maximise our partnership with Leeds United FC. We believe they can help us engage with the football community at a local and national level, through their excellent sponsorship credentials and PR expertise.

Our brand has grown significantly over the past year and sponsorship is a key priority for us, so this is an exciting season both on and off the pitch.“

Jason Madeley, director at Hatch Communications, said: “We are thrilled to have been appointed by LeasePlan Go and are looking forward to helping them activate their sponsorship at this exciting time.

“As our HQ is based in Leeds just round the corner from Elland Road, we are very much looking forward to working with the club and the fans to increase the awareness of LeasePlan Go and ultimately drive sales.”

Hatch currently oversees the PR, sponsorship and communications for a number of national clients including Crabbie’s Alcoholic Ginger Beer, the Wensleydale Creamery, and Thomson Sport.

For more information, visit www.hatchcommunications.co.uk.

This was posted in Bdaily's Members' News section by Clare Burnett .