Member Article

Anglia Ruskin University partners with durhamlane in training drive at Chelmsford campus

Anglia Ruskin University, which has campuses in Cambridge and Chelmsford, has invested in a new training programme to improve the business development skills of the team behind sales of its commercial degree courses. The Degrees at Work team at the university offers accredited training for employers, has brought in North East firm durhamlane to design and deliver a sales coaching and training programme. The University’s Degrees at Work programmes enable employers to develop the degree-level skills of existing staff to meet their own workforce requirements. The RAF and British Army are among customers of the Anglia Ruskin team, which has also worked with Harrods’ Sales Academy to co-develop a BA (Hons) Sales degree.

durhamlane designed and delivered the Key Account Management module of this course, which is the first of its kind in the UK. Jan Skene, the Cambridge-based head of Degrees at Work for Anglia Ruskin University: “The recession forced us to re-evaluate our approach to sales. We had to develop a more compelling offer for employers who are keener than ever to up-skill existing talent through in-house degrees, to complement their graduate recruitment strategies.” Managing partner at durhamlane Richard Lane added: “Degrees at Work recognised it had to move with the times to remain ahead of the field. It has achieved this and is now one of the most ambitious and proactive units within the commercial degrees business.”

This was posted in Bdaily's Members' News section by Ellen Forster .