Member Article

New hire to Spearhead Affectv’s European expansion

Affectv, the leading UK technology company that enables brands to deliver personal messages in real time and improve the Internet by making advertising relevant for people, has announced a key new hire to spearhead its European expansion.

The firm, who were earlier this year announced by Wired at one of Europe’s 100 Hottest Start-Ups and by The Next Web as the UK’s fourth fastest growing young tech company, has hired Lauriane Hallet as Sales Director for the French market.

Lauriane Hallet, former Head of Sales for Specific Media in Paris, will be responsible for growing the French office. This is an important international step in an expansion plan that looks to see Affectv’s headcount grow to over 100 people globally, with sights set on further offices across Europe and the US in the next 12months.

The announcement comes shortly after the release of SignalAds, the most advanced form of advertising, delivering tailored messages to individuals using real time data allowing brands to engage more effectively with new and existing customers.

“2014 has been an exciting year for Affectv. We have not only been recognised and rewarded for our success so far, but we’ve worked hard to put the right people and plans in place to continue to grow and expand,” said Glen Calvert, CEO at Affectv. “With extensive experience of the French market Lauriane be ideally placed to execute in this new region”.

Affectv is a UK based technology company developing solutions to improve the Internet by making advertising relevant for people. Our Persona Discovery Platform reaches over 500 million people and is extracting actionable data signals from billions of digital interactions. These signals are used to deliver the most advanced form of advertising: SignalAds.

SignalAds are personal messages delivered to a relevant person, on a relevant device, at a relevant point in time. Each message is tailored for each individual using real time data. SignalAds allow brands to engage more effectively with new and existing customers, and optimize ROI.

This was posted in Bdaily's Members' News section by Editorial .