Member Article

Newcastle marketing firm win contract with Fluid Group

Newcastle-based marketing and PR agency, ramarketing, has announced a contract win with North East leisure company, Fluid Group.

The undisclosed contract award will contribute to ramarketing’s expanding leisure and hospitality portfolio.

Fluid Group, which owns several high-profile bars and coffee houses in the region, has appointed the company to implement a full creative, marketing, design and web development campaign across eight of its venues, a project which will develop over the next several months .

ramarketing’s latest contract win strengthens the agency’s foothold in the North East leisure industry with the likes of Osbournes, The Ware Rooms and Haveli as its clients.

One of the most recognised leisure outfits in the North, Fluid Group runs popular Newcastle nightlife hotspots such as Perdu and Barluga as well the Central Bean coffee chain and now employs over 230 staff.

Managing director at Fluid Group, Oliver Vaulkhard, said: “We pride ourselves on the fact that our venues are diverse in location and style yet all have a common thread of quality and excellence throughout.

“We felt it was time to up our game and represent our venues online in a way which reflects the quality we strive for across all areas of our business, so invited several local creative agencies to show us what they can do.

“From the word go, ramarketing ticked all the boxes when it came to creativity, competitive pricing and understanding of what it is we’re trying to achieve in our market place.

“We’re looking forward to working with the team and seeing their creative concepts become a reality.”

Based in stylish Railway Arches at the bottom of Westgate Road, ramarketing provides a range of services including lead generation, PR, marketing, search engine optimisation, design and social media.

Founder of ramarketing, Raman Sehgal, said: “We’re very pleased to be working with Fluid Group on this project as it incorporates many of the things we love here at ramarketing, an exciting and ambitious North-East business, a chance to be creative and an end product that will be seen by thousands of people.

“Fluid Group’s venues are renowned for providing great food and drinks and anyone who lives in the region will no doubt have visited one its sites at some point.

“We’re excited to be able enhance its reputation by giving the venues an online presence that really brings them to life on smartphones and tablets.”

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