Member Article

Preston web specialist providing digital advice seminar

Creative Lancashire is supporting an event in Preston aimed at North West businesses from all sectors looking to achieve growth by enhancing their online presence.

The evening workshop – ‘Lancashire Digital Network: Measuring Up?’ – takes place on Wednesday 8 October at the New Continental in Preston.

In a world where we can measure everything digital, businesses know how many people visit their website, what they look at, which ads gives them the best ROI but what else can data and analytics do for you.

Gary Bennion, head of digital strategy at Preston-based Bespoke | Web Specialists, will deliver advice and tips on how to boost conversion rates by improving traffic quality from Google.

With more than ten years’ experience helping businesses of all sizes to grow online, he will join a panel of digital experts, which include David Mapple, director at Outcider and Tom New, co-founder of Formisimo who will discuss how interrogating data and visualisation tools can help businesses gain insights into clients and users.

Gary Bennion said: “The seminar will offer practical advice on how to harness the best analytics and conversion tools for your business in order to cultivate quality leads.

“Too many firms focus their efforts on generating high website visits, yet it should be about quality over quantity. A single, high-quality lead can be worth 100 low-quality leads, which is why it’s crucial to separate the wheat from the chaff.

“With people now spending more time on mobile devices than they do sleeping, it’s crucial that local businesses harness the power of online.”

A partnership between Creative Lancashire and Manchester Digital, Measuring Up is the latest in a series of workshops and seminars held by Lancashire Digital Network which aims to connect and boost digital talent across the county.

The event will run from 6pm – 8pm, with registration from 5.30pm. To register online visit: www.creativelancashire.org/html/MeasuringUp_1411.html

This was posted in Bdaily's Members' News section by Simon Malia .