Columnist

How to effectively target customers using cloud-based marketing technology

The marketing industry is moving faster than ever with the growing popularity of mobile culture, social media and analytics on the go. UK marketing budgets are increasing at a record rate, with SME marketing budgets up 20% in 2014 compared to last year.

Adobe Marketing Cloud ensures your business effectively targets customers using cloud-based marketing technology in a variety of ways.

Marketing is about understanding the customer experience and predicting the flow of popular culture. Businesses can pre-empt their customer’s actions by using an analytics tool. Adobe Analytics helps you create a holistic view of your business by turning all customer interactions, including offline data, into actionable insights. The marketing reports and analytics, ad hoc analysis, and data workbench technologies allow you access to easy-to-use, interactive dashboards, reports, and visualizations. With the market-leading solution, you’ll better understand the whole customer journey.

Many businesses use social media to discover what’s popular amongst its customer-base and adapt marketing techniques accordingly. Social marketing is all about relationships. With Adobe Social, marketers finally have a comprehensive solution to build stronger connections through content that’s guided by tangible data. Create the most relevant posts, monitor and respond to conversations, measure results, and connect social activities to business results.

Using smart technology to product the impact of changes to your search, display, and social ads allows for smarter marketing. Adobe Media Optimizer helps you manage and automate campaigns, freeing resources for other high-impact initiatives. Integration with Adobe Analytics helps you reach your retargeting and high-value audiences in real time and at scale across web and mobile channels.

Marketers now have an intuitive, automated way to deliver one-to-one messages across online and offline marketing channels. Adobe Campaign, formerly Neolane, lets you orchestrate personalized experiences determined by the customer’s habits and preferences. Finally, a solution that helps you know what customers want even before they do. Clever marketing is the most effective way of ensuring your business is on trend and appealing directly to your target audience. Adobe Marketing Cloud offers analytics, web experience management, media optimisation and campaign management tools.

To find out more, visit Adobe Marketing Cloud

This was posted in Bdaily's Members' News section by Adobe .