Member Article

Merrehill trains for growth with MLP

Manchester-based email marketing specialist, Merrehill, has achieved its best ever sales month following an investment in training from business training provider, MLP.

The company was established nine years ago and specialises in full service email marketing campaigns including design, dissemination and data segmentation. Having come into contact with MLP as a supplier, Merrehill decided to use its services for its own business and has never looked back.

Merrehill’s managing director, Lee Shore explained: “Training is an important element of our business development strategy because we can only continue to build on our success if the company has the skills we need to win and handle new business.

“MLP’s training courses are tailored to meet the needs of SMEs like us and after the success of the training our sales team completed, I decided to take one of MLP’s courses myself.”

Lee used MLP for training two of his sales people and the resulting growth in business caused him to take a ‘goal setting and time management’ course with the training provider.

The course was designed to enable him to take a step back from the day-to-day operations of the business and delegate effectively to help him manage further growth and take a more high-level role in managing the business.

Mike Le Put, managing director of MLP Training said: “Lots of owner-managed businesses like Merrehill find it difficult to manage the transition as they grow and training for directors like Lee helps them to let go of the detail, trust their team and focus strategically on business development.

“Merrehill’s record sales month has clearly demonstrated the successful outcome of the company’s investment in training and we look forward to working with Lee and his team again as the business continues to grow.”

As a result of its continuing success, Merrehill has appointed its first two apprentices this year and is looking forward to further expansion in 2015.

“Every member of the team, from the school leavers joining us, to myself as MD can benefit from training and we will continue to make it part of our plans for growth.”

This was posted in Bdaily's Members' News section by Simon Malia .