Member Article

Why CEOS should get social

Social media has become an essential marketing tool for any business, yet according to research released this week by Domo and CEO.com, 68% of Fortune 500 CEOs still have no presence on any social site.

As shocking as this may seem, it is not uncommon for CEOs to shy away from social media for a variety of reasons – lack of time available to post regular updates, higher strategic business priorities or limited knowledge of social media and its benefits in promoting business.

Should your CEO get social? Here are a few thoughts to help you decide:

• Effective leaders are social: A CEO needs to have excellent communication skills and be adaptable to changes within business. A social presence will help them achieve both allowing them to interact and engage with different audiences and keep on top of changes in their field.
• It’s personal: Social platforms such as blogging and posts on LinkedIn and Twitter allows CEOs to build an online more personal presence, giving your business a face and a name to help promote your brand.
• Building trust in the brand: Social CEOs can strengthen brands, build trust in products and services, demonstrate brand values, and communicate accountability on a daily basis.
• Extending the business network: CEOs are just like the rest of us - they need a good network. Having active profiles on LinkedIn and Twitter will enable them to connect and engage with like-minded professionals and extend the network for both the business and themselves.
• Innovation: A confident CEO who blogs, tweets and shares knowledge via LinkedIn will be perceived as forward thinking and innovative. This will reflect the perception of the brand they represent and will ultimately raise the profile of the business.

This was posted in Bdaily's Members' News section by KD Communications .