Member Article

Performance psychology firm eyes growth with new premises

Leading performance psychology firm, i2i, is gearing up to take more clients ‘from impossible to inevitable’ following investment in new, larger premises in Preston.

Established in 2008 and leveraging more than 20 years’ experience of creating high-performance mindsets and delivering successful outcomes around the world, i2i has a portfolio of clients that includes globally-recognised sports teams and blue chip companies.

The company’s investment in larger offices at Nelson Court Business Centre is part of an expansion strategy that will help it build its client base, which includes O2, British Airways, Royal Mail, Premier Inn, golfer Darren Clarke and Wigan Athletic.

The move follows a number of impressive client wins and projects over the past year, including IKANO, Direct Line Group and United Utilities.

Michael Finnigan, founder of i2i, said: “From sports teams and individuals that need to adopt psychological strategies to give them a winning edge, to corporates that need help with commercial matters as diverse as recruitment selection, customer service excellence and cultural change, demand for our expertise is growing.

“As well as motivating and improving performance, many organisations are now turning to i2i to help them build winning teams.

“Our AVA products help organizations and business leaders to understand their people. We also use AVA extensively to recruit or promote the right person into a role, building better teams and reducing the high costs of recruitment and staff turnover.

“We have invested significantly in the AVA over the last 12 months, developing new and existing products that enable us to effectively profile an organization on both an individual and group level. We see this as a major growth area for 2015.”

This was posted in Bdaily's Members' News section by Simon Malia .