Member Article

Sizmek launches new self-serve rich media toolset for social and mobile ads

Publishers, Advertisers, and Agencies can now easily build cross-platform and cross-device ads for Facebook, Twitter, Pinterest, and Tumblr newsfeeds.

Sizmek (NASDAQ: SZMK), the open ad management company for advertisers, agencies and publishers worldwide, today launched a self-serve toolset for building and distributing rich media ads across major social properties on any device.

The latest complement to Sizmek’s expanding toolset for ad authoring, the new Sizmek Social toolset gives publishers, advertisers, and agencies an easy way to build ads that drive better results and disseminate them across the newsfeeds of Facebook, Twitter, Pinterest and Tumblr. Experienced designers and marketers alike can enhance social ads with video, photos, live-stream content and more—as well as with commerce features such as a store/dealer locator—on their own schedule and with complete creative control. As the significant majority of social campaigns run on mobile, these HTML5 units can also be easily converted to IAB mobile “Rising Stars,” ad units defined by the IAB as cutting-edge ad formats.

“At the rate that the social landscape is evolving and changing, brands are constantly fighting to break through the noise to reach their audience through authentic and creative messaging,” said Denise Yanez, Social Strategist at Resolution Media. “Sizmek Social is not only a one-stop shop for creating those formats across channels, but delivering and optimising that message at scale.”

Both managed and self-serve options of the new toolset enable clients to build out one ad unit with different home screen calls-to-action and thumbnails tailored for Pinterest, Tumblr, Facebook, Twitter and Google Plus. This new feature, which is fully integrated into Sizmek MDX, allows marketers to customise their messaging for each social site without having to build multiple units from scratch.

“Social marketers often have hours, not months to build a campaign,” said A. J. Vernet, Global VP of Social at Sizmek. “We are committed to giving brands the ability to put messages out to market quickly across all key social and mobile channels. The new toolset puts the power in the hands of our clients, cutting down the cost and time it takes to get an ad created and live.”

Users can share rich experiences from publisher sites with their social newsfeeds, increasing the potential reach of brands through earned media. Sizmek Social (formerly Republic Project) already provides leading CPG, entertainment and tourism advertisers with the ability to build rich media units that can be embedded directly into major social networks’ newsfeeds, and to analyse results through the Sizmek MDX platform.

*Advertising on Facebook, Twitter, Pinterest, Tumblr and Google Plus and use of their services and data are subject to each company’s terms and conditions.

This was posted in Bdaily's Members' News section by Sizmek .