Member Article

Brighton lingerie firm secures Dubai contract

Brighton-based lingerie firm. Harlow and Fox, has boosted profits on their one year anniversary after securing sales of their luxury bras to Dubai, thanks to Government export body UK Trade & Investment (UKTI).

Queen’s Road’s Harlow and Fox, which produces luxury underwear and nightwear for bra sizes DD-G, was launched to the market by Leanna Williams in November 2013.

Their latest business win is a contract to supply a private luxury lingerie boutique in Dubai with the full underwear collection.

The news comes as the company also announced that UK and Qatar based e-commerce destination Full Disclosure Luxe will be stocking their range from this winter.

Leanna is now working to continue boosting her profile across Australia and the Middle East and to increase interest across the US.

The products are sold in Bella Bella Boutique in the US and with help from UKTI, further expansion is planned across the US after the range received interest at an exclusive private sales event in the Hamptons in New York.

In Australia, Leanna has several leads, and a new Melbourne-based boutique will be stocking their range when they open in November.

The international success compliments the sales from exclusive Petits Bisous on Kings Road in Chelsea, which has stocked the collection from the launch.

Leanna said: “I always planned for the product to be international as it’s a niche item with a very specific customer base, and with help from UKTI we will be able to achieve this. UKTI have given me great support and the right advice to find ways to advance my overseas sales.

“Exhibiting at the biggest lingerie trade show in Paris last year certainly helped and led to approaches from stockists in both Dubai and Australia.”

“Exports have helped me to almost double my predicted target turnover and I am now on track for unprecedented success in the first year.”

This was posted in Bdaily's Members' News section by Ellen Forster .