Member Article

Ilkley’s Approach PR wins new North West architecture client

Ilkey public relations consultancy, Approach PR, has won a twelve-way pitch to secure new client, Croft Goode, an architectural and urban design firm based in Kirkham, Lancashire.

The architectural firm, which is now in its 20th year of trading, has appointed the seven-strong team at Approach to raise its profile regionally and nationally through trade media relations, social media strategy and event management.

The Ilkley-based PR agency will work with the North West team of architects and designers to launch a 21stanniversary campaign in 2015, celebrating its pioneering use of BIM (Building Information Modelling), alongside retained public and media relations support over the coming year.

Katy Barraclough, senior account manager at Approach PR, said: “We are thrilled to have been appointed by Croft Goode and look forward to working with the firm throughout its 21st anniversary year to secure sustained and positive exposure for the team and their award-winning work.

“Croft Goode has earned its stripes as one of the UK’s leading architectural firms and is well respected both on an industry level and within the vertical sectors it operates in.

“The opportunity to showcase its expertise and creativity to new and far-reaching audiences is something we’re excited to be involved in.”

Daniel Keppler, senior designer at Croft Goode, said: “Approach has a long and proven track record working within the sectors we specialise in. In addition to its impressive portfolio of healthcare, social housing and community relations campaigns, the agency provided creative, engaging and inspired ideas which we felt would throw a spotlight on the firm, its people and its broad range of work.

“Approach has a proactive nature, which we picked up at the beginning of the selection process, but the team also brought an element of fun to the interview process, which our studio warmed to as well.

“We are delighted to appoint Approach PR as our new agency and look forward to working with them in the future.”

Croft Goode was established in 1994 by David Croft and Michael Goode and has built up a portfolio of work within social housing, care, education, leisure, commercial and general housing sectors.

This was posted in Bdaily's Members' News section by Clare Burnett .