Member Article

Corporation Pop develops ‘Course Finder’ app for Study Group

Corporation Pop has developed ‘Course Finder’ web, Apple and Android apps to help Study Group’s international network of agents recruit students by making up-to-date information about programmes and their availability easy and simple to access.

Study Group partners with prestigious universities worldwide to provide pathway programmes for international students wanting to study an undergraduate or postgraduate degree. Agents will use Course Finder as part of the consultation process.

Information about courses, fees, progression routes and entry requirements for over 80 programmes sits alongside details on locations, social life and accommodation. This can be localised for students and is accessed through a simple filtered, free-text or map search. To ensure that data is current a script checks when the app last connected to the internet and prompts the agent to download an update if they have been offline for more than a month.

Course Finder has been developed as a native app for Android and Apple tablets and as a web app, ensuring availability on a wide range of platforms and devices. It works both online and offline to enable use in areas without internet connection, and is available in English and Chinese. Other language versions are planned for the future.

To ensure Course Finder worked for international markets Corporation Pop engaged user experience specialists, Sutherland Innovation Labs. Extensive research identified agent needs, which were met through re-testing designs throughout the development process. Corporation Pop also recruited Terry Ma, a native Chinese UX design consultant, to advise on designs that would appeal to both Chinese and western markets.

Dom Raban, managing director at Corporation Pop said: “We were tasked with delivering an industry-changing Course Finder application that had to be easy to access, use and understand. As well as western markets, the solution had to appeal to users in China, so understanding the different design needs of the west and far east was crucial to providing a user experience suited to people all over the world.

“The result is a live and comprehensive information hub that is not only easy but also instinctive to use. This is the product of a superb working relationship between Study Group, Sutherland Innovation Labs, Terry Ma and ourselves. We’re already working on some exciting new features and look forward to seeing the app develop further over the coming year.”

Yuri Narciss, Executive Director of Marketing at Study Group said: “Our agents overseas need up-to-date information about our programmes at their fingertips. This can be challenging, and so we looked to Corporation Pop to develop a tool that would deliver a competitive advantage by making courses easy and attractive for agents to find and promote to potential students. We have consulted with representatives from across the business to ensure the solution meets their needs, and we’re very excited about its launch.”

This was posted in Bdaily's Members' News section by Corporation Pop .