Member Article

10 advantages of email marketing

Email marketing is no longer just for big corporations; an increasing number of SMEs are taking advantage of this affordable, targeted form of digital advertising. Businesses are now able to get their brands in front of thousands of users, with just the click of a button. Whether you’re still a sceptic, or you’re simply not sure about the technicalities, take a look at our reasons why email marketing may be beneficial to your business.

1. It’s targeted

Email marketing allows you to choose exactly what type of users you want to target. Many services offer demographic information about users including location, gender, industry etc, making sure that you are only targeting people who will be truly interested in your product or service, thus ensuring maximum ROI.

2. It’s affordable

Digital marketing as a whole is an incredibly affordable way of promoting your brand and driving sales. In fact, digital marketing allows you to track your budget down to the penny and also gives you the chance to pull-out of any campaign you aren’t seeing results with, allowing you to try different methods for a smaller cost than with traditional marketing. The cost of email marketing depends on the reach of your campaign, some services allow you to buy their data for a set price, and others, like Bdaily, will account manage the process and ensure your email is opened by as many subscribers as possible.

3. It’s measurable

The definable difference between digital marketing and its traditional counterpart is measurability. With digital marketing, you have access to all of the stats including impressions (how many people saw your campaign) and clicks. Using online analytics tools, you will be able to find out exactly what it is your customers love about your brand and what turns them off. Email marketing is much the same, giving you the opportunity to track clicks and thus see clicks convert into sales from the comfort of your office.

4. It’s interactive

The multimedia possibilities with email marketing are endless, it’s not just about text, images and links; you can include videos, flash advertisements and several other interactive tools to keep your customer engaged.

5. ROI is trackable

Due to the measurability of email marketing, you can track both your budget and the return you receive from it. Email marketing cuts out the middleman and puts the power back into your hands.

6. It raises brand awareness

Even if a customer doesn’t click this time, sending out a branded, well-presented email to your database will ensure you remain present in the users’ consciousness. Here at Bdaily, we are experts in using presentation to build brand awareness and we have a highly skilled team of marketing and design experts on hand to advise on your email marketing campaign, ensuring you make the most of your marketing budget.

7. It builds loyalty

Email marketing can be used to promote a product or service by offering loyal customers benefits such as vouchers and discounts. By rewarding existing customers, you will be able to increase the chance of repeat business and increase brand loyalty. In addition, you can use this same method to attract new customers, offering introductory deals for first-time buyers

8. It has a global reach

The incredible reach of digital marketing is undeniable. Email marketing can considerably extend the reach of your brand and rouse interest in places you never could have reached otherwise.

9. It evokes quick responses

Online advertising has a notoriously fast conversion rate. With the help of incentives such as discount codes and flash sales, email marketing encourages customers to make snap decisions and can inspire new customers to give your product or service a go with the click of a button.

10. It drives sales

And finally, the main aim of email marketing, and digital marketing as a whole, is to convert leads into sales. Targeted, measurable marketing is smart and allows you to stay ahead of the curve, pre-empting what your customers want and thus driving sales and maintaining a happy, loyal customer base.

At Bdaily, we offer bespoke email marketing campaigns for a range of businesses. To find out how to get your business in front of our 10,400 subscribers, send us an email or call 0845 388 2022

This was posted in Bdaily's Members' News section by Bdaily Digital Marketing Team .