Member Article

Entrepreneurial Eaglescliffe sisters launch floral design startup

Business is blooming for a new Teesside floral store that has risen from the ashes of a blaze that destroyed a parade of shops two years ago.

Sisters Natalie Hall and Kathryn Scott have launched Sweet William Floral Design and Gift Shop at the brand new Orchard Parade Shops on Durham Lane, Eaglescliffe.

The former flight attendants believe their new business is set for take-off, having spotted a gap in the floral market across Teesside and beyond.

Qualified florist Natalie, a former Gold Medal winner at the prestigious Harrogate Flower Show, has joined forces with business-minded Kathryn to open the contemporary floral business in their hometown.

The sisters aim to make Sweet William a hub of the local community, providing the most beautiful floral designs coupled with gifts which are unique to the area, giving local people an array of choices.

As well as supplying the general public on a day-to-day basis, Sweet William also cater for weddings and funerals of any size and have their sights firmly fixed on the corporate market including functions, product launches, customer events, hotels, event management companies and special occasions across the North-East.

Natalie, who is responsible for all floral arrangements, said: “We want to bring fresh, inspirational and innovative ideas to a floral sector which can often appear quite traditional.

“We want to be part of the community, providing a unique floral service and gift shop which encourages local people to feel at ease to call in for a chat when they are passing by.”

Qualified in business management, Kathryn recently left her role with British Airways to join forces with her sister.

Kathryn, who is responsible for event bookings, business development and financial management, said: “It was only relatively recently that we started to talk about the idea of launching a business together but it has all happened so quickly. Our feet have hardly touched the ground since.

“I’ve always been interested in business but it was seeing the units rising from the ashes of the fire that planted the seed of Sweet William.

“Now we’re looking forward to an exciting future, with bold plans to develop the business in new directions, offering contemporary services that will give customers something new.”

In addition to a wide range of floral arrangements, Sweet William also sells an interesting range of gifts including Christmas ideas, unique cards, children’s books and toys, bespoke picture frames, ornaments, vases and the latest in fashion accessories.

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