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British surf brand Finisterre unveils London flagship store

British surf brand Finisterre has opened its first flagship store in London’s Seven Dials area.

The store, which opened on 24th November, showcases the full Finisterre clothing range as well as a range of cold water surf goods from around the world.

The store will also feature a stand alone coffee shop serving Small Batch coffee from 8am each day.

The store will stock top line Finisterre outfits and equipment, boards from Al Merrick, Gulfstream and Quiver, and exclusive prototypes of the new Finisterre wetsuit, currently undergoing extensive R&D testing ahead of a Winter 2015 launch.

The space will also host regular events, including photographic exhibitions, talks and film showings, as well as product clinic from Finisterre and other cold water surf brands.

Finisterre founder Tom Kay said: “The opening of the store is a big moment for us” says Kay. “We’re excited to bring the entire brand and product experience under one roof in the nation’s capital.”

This was posted in Bdaily's Members' News section by Ellen Forster .