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Leeds ex-military entrepreneur invests £500k in new gym creating 30 new jobs

Leeds ex-military fitness entrepreneur Philip Wright is set to launch a new independent “results-driven” gym.

Over £500k has been invested in the 10,500 sq ft Leeds Dock site creating 30 jobs in the process.

Set to open at Leeds Dock on Monday December 15, Primal Gym will be the first gym of its kind in the UK where the more its members exercise the less they pay.

The new gym’s results-based reward scheme gives members up to £10 off each month when they achieve their fitness targets via a clear goal-setting points system.

Philip Wright, who previously served 7 years in the British Army as an Arabic interpreter serving in Afghanistan and Iraq, Primal has been founded on a belief that existing gyms currently on the market do not serve their customers, focussing too much on memberships rather than the actual members.

Primal Gym aims to take on rivals in Leeds with no joining fees and rolling contracts with membership fees starting at £50 per month (not including available discounts).

Fitness education provider and sister brand Primal Academy will also run training courses for professionals at the gym.

Philip Wright, managing director at Primal Gym commented: “For too long, gyms have promised results and not delivered – our aim is to change this.

“We’re delighted to be the first gym in the UK to reward its members for doing more exercise and we’re looking forward to helping Leeds residents with our new revolutionary approach to health and fitness.

“We believe Leeds Dock is a fantastic location for a new gym and we’re excited to be part of the rejuvenation taken on by Allied London.”

This was posted in Bdaily's Members' News section by Clare Burnett .