Member Article

Leeds agency behind ghd and Ann Summers in £1 million refinancing deal for 21st anniversary

Leeds agency Propaganda, which has been behind big name brands such as Ann Summers and ghd has recently completed a £1 million refinancing deal with Yorkshire Bank.

Directors say the deal will allow the business to continue its growth, whilst also allowing for innovative new services and new ways of working.

The agency, which this year celebrates 21 years in business, says that the deal will help deliver increased value for existing clients.

In recent years, the business has made a number of appointments, and further such appointments are planned in the coming months, which will help to drive new business opportunities and further growth.

Year end April 2014 was one of the most successful for Propaganda in recent years, with the agency signing major contracts with well known brands such as Clipper, Ann Summers and PDM Group leading to a third successive year of EBITDA growth.

Over the past two decades, the company has helped its clients achieve exit values of more than £500 million.

The business was formed in 1993 and has worked with some of the region’s biggest brands over that time, including ghd, Seabrook and Clipper Logistics plc.

Pete Sumner, business development manager from Yorkshire Bank said: “Propaganda is a successful business with impressive commercial initiative.

“We’re delighted to be working with them, and this is another deal that reaffirms our commitment to businesses in the region.

“Because we understand the needs of companies of all sizes, we’re able to offer them more flexible solutions and during the set up process, we’ve recognised that Propaganda are a well-run and exciting company.”

Julian Kynaston, chairman and founder of Propaganda said: “Yorkshire Bank understood our unique story and we feel this news is a great opportunity for all involved.

“Our strategic offer has delivered many years of growth for our business, but more importantly, we measure our efforts on our client’s success.

“We’ve been able to boast some truly innovative thinking for the clients we’ve worked with over the past 21 years, delivering real value to their bottom line.

“Refinancing with Yorkshire Bank allows us to progress our clear strategy for future growth and to build on recent successes.”

This was posted in Bdaily's Members' News section by Clare Burnett .