Member Article

Casio appoints London PR agency Bite to promote its technology in the classroom

Casio, the global electronics manufacturer, has appointed Bite to help promote the use of technology in UK classrooms.

The agency will help Casio champion maths education in the UK and promote the benefits that technology, including graphic calculators, bring to the teaching of the subject.

Casio was founded in 1946 and released the world’s first entirely electric compact calculator in 1957.

The company is an active supporter of the maths education system, partnering with the Mathematics in Education and Industry (MEI) group, and is the main sponsor of the organisation’s annual conference.

Bite will work with Casio to produce progressive research into the use of technology within the classroom, exploring whether this could be key to finding ways to plug UK skill-gaps in core subjects such as maths.

Tim Gould, head of marketing for Casio UK said: “Casio is proud to support maths teachers and we hope that our work with Bite in this area will help uncover new ideas around the use of technology in classrooms

“We chose to partner with Bite due to its experience in delivering insightful and exciting campaigns. We are looking forward to working with the Bite team in this area.”

Rachel Gilley, deputy managing director UK at Bite said: “Casio is quite simply one of the most exciting tech manufacturers in the world

“This is a company with incredible heritage and we’re excited about our work together to reach such a specialist and important target audience.

“We pride ourselves at Bite in creating tailored and targeted campaigns and we anticipate that our work with Casio will be one of our most exciting campaigns yet.”

This was posted in Bdaily's Members' News section by Ellen Forster .