Member Article

2014: The year of content marketing

This year, content marketing has gained momentum and is now arguably the most powerful online marketing tool in the world. Content marketing platforms like Outbrain and native advertising companies such as Adyoulike, are prime examples of how content marketing and native advertising can be used at new levels to give SMEs control over their own budgets whilst giving them access to the results. And of course, websites including us here at Bdaily also offer various content solutions suitable for businesses of all sizes.

Despite the growing popularity of content marketing, research by the Content Marketing Institute (CMI) reports that one in ten marketers have no strategy at all, with only 41% of marketers using webinars to target audiences, 33% using digital magazines, and only 22% using podcasts.

A popular misconception for many marketers working within SMEs is that content marketing is out of their reach, both strategically and financially. In fact, there are content marketing solutions to suit any-sized business.

Outbrain is a content discover platform that can be used by businesses of any size. It can be used to help people discover authentic and relevant content

Outbrain’s new Amplify DIY tool is a service which also allows marketers to have greater control over their content marketing campaign. The Amplify DIY dashboard, which is essentially Google Adwords for content marketing, can be used to drive an engaged and relevant audience to content on a pay-per-click basis, putting Outbrain’s technology directly into the hands of content creators for all sizes.

Already working with an extensive network of publishers, Outbrain’s unique algorithms display content that is personally appealing for users. This can be used to help deliver relevant and authentic content for the end user. Brands can adopt Outbrain within their content strategies to help amplify their content and increase engagement.

Bdaily has used Outbrain’s DIY Dashboard to amplify both our own content as well as that of our clients’, thus helping to build our profile globally. We found particular success with our opinion and advice-style content, as it is less timely than news, and we received an overwhelming response. Thanks to the DIY Dashboard, we could account manage what content was live at any one time, as well as keep an eye on our cost per click.

Native advertising platforms such as Adyoulike allow businesses to integrate paid content into their site. Unlike other similar platforms, Adyoulike’s content is hosted on your website ensuring your receive both the click-through and the revenue. Bdaily currently sports Adyoulike on the homepage as well as on article pages, offering a high quality sponsored post that interests our readers

The beauty of content marketing is that you can vary the scale to suit your business; if you want to reach a global audience then Outbrain is for you.

If you are taking a more local approach, Bdaily gives you the opportunity to feature your content. We have an in-house team of experts that will help you get the most out of your marketing budget, and your time. Featured Articles can be news, opinion or advice and can relate to any area of business that interests you. A Featured Article will appear on the main sections of the website, be it Main News or Columnist depending on the article type, and also on our daily email bulletin, sent out to our 11.5k subscribers across the country. We also send out a tweet to our 7,000 Twitter followers.

To find out more about Bdaily’s advertising options, give us a call on 0845 388 2022

This was posted in Bdaily's Members' News section by Bdaily Digital Marketing Team .