Member Article

Sheffield e-learning firm targets smaller firms in training partnership

Sheffield elearning firm, Training Post, is targeting small businesses with the launch of new online training developed in partnership with local business experts from across the City Region.

Training Post, which hosts a range of online training courses for SMEs, recently embarked on a mission to find the best business professionals in the region and get them in front of the camera to share their expert advice.

Training Post says continuing SME growth has seen firms exploiting new channels to promote themselves to prospective customers, and so look to e-learning to increase their skill sets.

Paul Hilton, managing director of Can Studios, explained: “Small business owners rarely have the time to step back from the day to day chores to develop important business skills.

“Not only do the new Training Post courses provide SMEs with access to affordable, high-quality online training, they also open up a new marketing channel for the experts we’re working with.

“You’ll often hear it said nowadays that ‘content is king’ and, with Google increasingly valuing answers over keywords, elearning content can provide the key for companies striving to get to the top of the search results.”

Topics covered will range from search engine optimisation to public speaking, with the first course, ‘An Introduction to Social Media for Small Business,’ due to launch on 15th December 2014.

An Introduction to Social Media for Small Business has been developed alongside Rotherham-based digital marketing expert, Rebecca Coupe.

Rebecca is the owner of Infinity Digital, an award-winning digital marketing company that works with SMEs across the region to help them harness the power of digital media.

Training Post is offering the course free of charge for one week only (15th December – 21st December). From 22nd December, the course will be available to enrol upon for a cost.

Training Post is an online elearning marketplace set up by Sheffield-based software development company, Can Studios.

Can Studios clients include the United Nations, Sheffield Hallam University, Oxford University Press and the Environment Agency.

This was posted in Bdaily's Members' News section by Clare Burnett .