Member Article

Wigan’s Uncle Joe’s Mint Balls are a hit overseas

Wigan-based Uncle Joe’s Mint Balls have been shipped, along with other Uncle Joe’s favourites, to a new export customer in Nigeria in readiness for Christmas.

This is the latest in a range of overseas markets for the confectionery, which is popular from Europe to Japan.

One of ‘Uncle Joe’s’ oldest export customers, Chelsea Market Baskets, based in New York is also busy selling lots of Uncle Joe’s Mint Balls for Christmas in its retail outlet, as well as online to both public and other businesses.

They are also including the Mint Balls in their luxury gift hampers alongside more traditional Christmas fayre.

Almost half of turnover for William Santus & Co. Ltd comes from sales during the fourth quarter of the year as this is a very popular time for premium, yet affordable gifts.

John Winnard, MBE, Joint Director of manufacturers William Santus & Co. Ltd which makes the sweets, is one UKTI North West’s Export Champions, and works with UK Trade & Investment (UKTI)I to encourage companies to make the most of their overseas potential, inspiring and motivating those new to international trade, both by promoting the benefits of export her own companies’ successes and by sharing knowledge and experience.

Speaking about his newest customer, John says, “We first met with our Nigerian customer during the Food and Drink Expo 2014 International Trade Exhibition where our goods were immediately of interest.

“After following up the lead it was soon agreed that Uncle Joe’s would become part of their 2014 Christmas range.

“It demonstrates the need to exhibit in order to help get established in new markets.

“Uncle Joe’s Mint Balls in larger packs are sold more in the gift market sector, especially in the overseas markets, leading up to Christmas time.”

This was posted in Bdaily's Members' News section by Sophia Taha .