Member Article

Sales up 22.8% at Ted Baker after a successful festive period

London fashion retailer Ted Baker has reported a 22.8% increase in retail sales for the 8 week period from 9 November 2014 to 3 January 2015, compared to the same period last year.

The retailer reported an increase in average retail square footage by 9.2% over the period to 331,208 sq.ft.

Despite the firm’s lack of pre-Christmas promotional activity, its gross margins were ‘in line with expectations’.

Sales since Christmas have been particularly strong and performance across established territories has remained ‘strong’.

Sales were up 65.7% for the ecommerce business, reflecting continuing growth in the UK and a strong performance in the US following the successful migration of our US website to the new platform in July 2014.

Ray Kelvin CBE, founder and chief executive said: “The Group has delivered a great performance over the Christmas period across our global markets and distribution channels. Further underlying growth and brand momentum has been delivered as a result of our unswerving focus on product quality and the passion and dedication of our skilled team.

“We will continue to invest in people and infrastructure as we expand the Ted Baker brand globally.

“On behalf of the Board, I would like to thank the entire team for their continued hard work over this successful period. “

This was posted in Bdaily's Members' News section by Ellen Forster .