Member Article

Training workshops help York SMEs with social media

Pick & Mix Marketing Solutions, the York-based social media marketing company, has unveiled a new range of training workshops aimed at helping small businesses benefit from social media.

The training sessions will help companies understand social media and learn how to unleash its enormous potential. The social media workshops are informative, interactive, easy to follow and can be tailored to a company’s specific needs.

Using social media is an effective way to drive brand sentiment, enhance consumer engagement and increase brand loyalty, according to research by the UK’s Internet Advertising Bureau, which found 90 per cent of consumers would recommend a brand after interacting on social media.

“Face-to-face interaction will always remain important for small businesses but social media platforms are providing an opportunity for new business and networking opportunities for small companies,” said Sally Trousdale, director at Pick & Mix Marketing Solutions.

“We want to help small businesses understand how the effective use of social media tools such as Facebook, Twitter, LinkedIn, Google+ and Pinterest can benefit their company.”

Pick & Mix Marketing Solutions has identified that businesses will often invest time and effort into social media before realising several months later that they haven’t reached their goals or even enjoyed any rewards in return.

Pick & Mix Workshops cover social media platforms including Facebook, Twitter, LinkedIn, Google+ and Pinterest.

For further information, Sally Trousdale can be contacted via info@pickandmixms.co.uk.

This was posted in Bdaily's Members' News section by Claire Woffenden .