Member Article

White Stuff reports sales increase during festive period

Clothing retailer White Stuff has reported a total sales increase of 17.9% for the five weeks ending 3 January.

The retailer, which opened its first store in London in 1991, saw like-for-like sales increase by 6.5%.

Online sales also delivered strong growth, up 38.1% for this period, and mobile and tablet traffic delivered a 60% of total traffic during this period.

The brand invested in, and diversified, its gifting category for peak trading with category sales up 76.5%.

Particular focus was on loungewear and homeware, with sales growth of 126% and 122% respectively.

The brand continued to invest in its retail estate opening six successful new shops and one re-site in the three months to Christmas, including a new shop concept in Bluewater.

White Stuff CEO, Jeremy Seigal, said: “We’re very pleased with our performance over Christmas, especially given the competitive market place and the continuing influence of Black Friday on customer behaviour. Our customers responded very positively to our strong multichannel proposition, improved gifting product offer and new shops.

We sold full price product well through December, and then saw an excellent reaction to our first week of sale, which resulted in a strong gross margin performance.

We will continue to develop our brand, product, customer experience and service proposition to support our future growth in the UK and overseas“.

This was posted in Bdaily's Members' News section by Ellen Forster .